3 ECTS credits
75 h study time
Offer 1 with catalog number 8014914INR for all students in the 1st and 2nd semester
at
a (I) Postgraduate - specialised level.
- Semester
- 1st and 2nd semester
- Enrollment based on exam contract
- Impossible
- Grading method
- Grading (scale from 0 to 20)
- Can retake in second session
- Yes
- Taught in
- Dutch
- Faculty
- Faculty of Physical Education and Physiotherapy
- Department
- Bewegings- en Sportwetenschappen
- Educational team
- Veerle De Bosscher
Jos Verschueren
(course titular)
- Activities and contact hours
-
15 contact hours Independent or External Form of Study
- Course Content
The full process of planning sports marketing programs is explained step by step. A general overview is given, but every aspect is also covered in detail.
- Course material
- Handbook (Recommended) : Sportmarketing: waardecreatie binnen de sport, R. Kok en H. Gruijters, Volledig boekenpakket PG Sport wordt eerste dag overhandigd aan de deelnemers, 9789054723912, 2017
- Additional info
..
- Learning Outcomes
-
General competencies
..
- Grading
-
The final grade is composed based on the following categories:
Written Exam determines 100% of the final mark.
Within the Written Exam category, the following assignments need to be completed:
- Examen
with a relative weight of 1
which comprises 100% of the final mark.
- Additional info regarding evaluation
Written exam - open book
- Allowed unsatisfactory mark
- The supplementary Teaching and Examination Regulations of your faculty stipulate whether an allowed unsatisfactory mark for this programme unit is permitted.
Academic context
This offer is part of the following study plans:
Postgraduate Certificate Sports Management: Standaard traject (only offered in Dutch)