6 ECTS credits
175 h study time

Offer 1 with catalog number 1001288BNR for all students in the 1st semester at a (B) Bachelor - advanced level.

Semester
1st semester
Enrollment based on exam contract
Impossible
Grading method
Grading (scale from 0 to 20)
Can retake in second session
Yes
Enrollment Requirements
Studenten in de bachelor Communicatiewetenschappen hebben ‘Communicatiewetenschappen I’ en 'Onderzoekspraktijk' (= 'Academisch onderzoek 1') gevolgd alvorens dit opleidingsonderdeel op te nemen. Studenten in een andere bachelor hebben ‘Communicatiewetenschappen I’ gevolgd alvorens dit opleidingsonderdeel op te nemen.
Taught in
Dutch
Faculty
Faculty of Social Sciences & SolvayBusinessSchool
Department
Communication Sciences
Educational team
Michael Pakvis
Eusebie Huysman
Eduard Cuelenaere (course titular)
Activities and contact hours
20 contact hours Lecture
6 contact hours Seminar, Exercises or Practicals
149 contact hours Independent or External Form of Study
Course Content

“The course ‘Media Studies II’ builds on ‘Media Studies I’ and further explores the interdisciplinary development of the field. The focus lies on how research questions emerge, evolve, and are continuously shaped by scientific paradigms and broader socio-historical contexts. We examine a capita selecta of key theoretical traditions and methodological approaches within the discipline, and analyze how media, technology, and society mutually constitute one another. Specifically, five thematic approaches are explored to illustrate the field’s breadth: (1) mass media, manipulation, and the culture industry; (2) media and technological determinism; (3) media and the public sphere; (4) the active audience and meaning-making in/through media; (5) media and the construction of taste and social identities.

A central premise of this course is that communication science theories, regardless of their historical origins, provide valuable tools for critically analyzing (contemporary) media and communication processes. Therefore, the course systematically builds bridges between theoretical concepts and recent (current affairs-related) case studies, enabling students to apply these insights independently.

The accompanying seminar (WPO) is closely aligned with this approach and aims to train students in critically engaging with academic literature and contemporary media issues, as well as in communicating about these in a clear and structured manner. This is achieved through the collective analysis of academic texts, as well as through group presentations and discussions. Students further refine their academic skills through presentations and a visual final assignment, in which they learn to apply theoretical concepts to contemporary media phenomena and societal trends. Peer assessment is used to foster collaboration and individual reflection.

Further information about the seminar assignments and corresponding expectations is available via the digital learning platform Canvas.

Course material
Course text (Required) : Communicatiewetenschappen II
Practical course material (Recommended) : Recente krantenartikelen als uitvalsbasis voor kennisname met theoretische en methodologische debatten
Digital course material (Required) : Slides lessen Communicatiewetenschappen II
Additional info

In the lectures, slides are used. The scientific texts serve to support the lectures, in which factual and encyclopedic information is further clarified. During the seminars, the scientific texts constitute the core material required to participate in the sessions and to successfully complete the various exercises.

Additional study material:
At times, recent newspaper articles are used as a point of departure to sharpen theoretical and methodological debates. In addition, students collect and analyze press articles themselves that relate to the tensions identified in the scientific texts.

The study load is estimated as follows:
• Lecture (HOC): collective contact moments during which the course instructor covers the learning content
• Seminars and practical exercises (WPO): collective and individual contact moments during which students engage with the learning content under supervision
• Independent study (SELF): activities carried out without direct contact

The calculation of workload below is indicative and provides an estimate of the expected study load.

HOC: 20 hours
• traditional lectures: 10 x 2 hours

SELF (related to HOC): 78 hours
• keeping up with the course throughout the year and reviewing background information: at a rate of 3 hours per lecture = 10 x 3 = 30 hours
• studying: 6 days of 8 hours = 48 hours

WPO: 6 hours
• Seminar 1: based on the assigned questions, deliver a short group presentation on the core of two foundational academic texts per theme + ask at least two (group-prepared) critical questions about another presentation (2 hours)
• Seminar 2: based on three additional academic sources (in addition to the two from Seminar 1) and three self-selected recent news articles, deliver a presentation + ask at least two (group-prepared) critical questions about another presentation (2 hours)
• Seminar 3: pitching visual essays to the instructor and fellow students and receiving feedback from the instructor(s) (2 hours)

SELF (related to WPO): 71 hours
• thorough reading of all scientific texts associated with the WPO Media Studies II: 36 hours
• preparing the seminars through critical analysis and processing of the group’s own academic texts and press articles: 3 x 3 hours = 9 hours
• writing a peer assessment for each group member, including oneself: 30 minutes x 4 = 2 hours
• working on group presentations and the final assignment (visual essay) based on the assigned and self-selected academic literature, as well as the selected press articles, in addition to the insights and feedback obtained during the seminars: 23 hours
• group feedback: 1 hour (questions via email or during office hours in the exam period)

Learning Outcomes

General competencies

This course aims to provide insight into how the communication sciences research field has developed and why. The course wishes to provide an overview of the main research questions, theories, concepts, methods and authors used within the communication sciences and what the mutual areas of tension are here. The course should enable students to situate themselves and certain research questions and methods within the field. The study component thus aims to contribute at BA2 level to the formation of the reflective professional specific to the Communication Studies programme.


In particular, this part of the programme contributes to the following learning objectives:

  • Students have knowledge and understanding of the various paradigms, the main theoretical currents, concepts and research traditions within Communication Studies, including the levels (micro-meso-macro), types (e.g. corporate, governmental, journalistic, ... communication) and components (transmitter, medium, message, receiver) of communication.
  • Students have insight into the position and mutual relationship of the various paradigms, the main theoretical currents, concepts and research traditions within the field, and this always in relation to other theories, methods, concepts and models in other disciplines (interdisciplinarity).
  • Students have insight into the underlying image of man and society and (the historical development of) the premises of the various paradigms, the main theoretical currents, concepts and research traditions in general, and in their approach to the relationship between media, communication and society in particular.
  • Students have knowledge and understanding of the historical and recent developments of media and communication.
  • Students demonstrate a critical attitude towards source material and literature.
  • The students are able to develop their own scientifically founded judgement, acting in the spirit of free enquiry - that is, from an open, critically-constructive and a-dogmatic attitude. They do not look for ‘ultimate truths’, but respond to scientific debates and the relative uncertainty of insights with an open attitude.
  • Students are able to critically and self-reflectively assess the impact of social, cultural, economic, ethical, technological, political, legal and other factors on communication processes, within a long-term perspective, from an interdisciplinary point of view and avoiding mono-causal interpretations.
  • Students can apply communication science theories and conceptual frameworks to critically analyse and problematise contemporary media phenomena and social developments.
  • The students can communicate clearly and substantively about communication science theories, research and methods, both orally and in writing.
  • Students reflect on their own position as a scientist, interpret their own assumptions and critically identify and make explicit their own presuppositions.
  • Students demonstrate an honest attitude, an ethical stance and a committed mind, which allows them to make a relevant contribution to current scientific and social debates.
  • Students can function from an open attitude in a culturally diverse international context. They reflect critically on their own (geographical, social, cultural, local, personal, etc.) position.
  • The students show an interested, inquisitive and searching attitude and have an open attitude towards lifelong and independent learning.

Grading

The final grade is composed based on the following categories:
Written Exam determines 60% of the final mark.
Practical Exam determines 35% of the final mark.
Other Exam determines 5% of the final mark.

Within the Written Exam category, the following assignments need to be completed:

  • Written exam with a relative weight of 60 which comprises 60% of the final mark.

Within the Practical Exam category, the following assignments need to be completed:

  • Group task with a relative weight of 20 which comprises 20% of the final mark.

    Note: visual essay
  • Group task with a relative weight of 15 which comprises 15% of the final mark.

    Note: presentations and active participation

Within the Other Exam category, the following assignments need to be completed:

  • Peer assessment with a relative weight of 5 which comprises 5% of the final mark.

    Note: Evaluation of the collaborative process for carrying out the group assignments.

Additional info regarding evaluation

General:
• The use of generative AI as a supportive tool is permitted. Students must appropriately report their use of AI. Specific instructions will be communicated via the learning platform and during the first lecture.
• If a student does not pass the course unit in the first examination period and is referred to the second examination period, but has obtained a minimum score of 10/20 on one of the two assignment components (HOC or WPO), that partial result will be carried over to the second examination period. However, if the student chooses to retake the examination component for which a minimum of 10/20 was previously obtained, they must notify the instructor by email no later than before the start of the second examination period (see the academic calendar of the relevant academic year). In that case, the previously obtained partial result is forfeited and the new score from the second examination period becomes the official grade for that component, even if it is lower than the original score.
• It is not required that a student passes each individual assessment component separately (i.e., ‘Written Exam’, ‘Practical Exam’, and ‘Other Assessment’); the final grade for this course unit is calculated based on the weighted combination of the three components.

WPO:
• For the first and second seminars, students prepare a group presentation based on pre-assigned questions and academic literature. Guidelines and templates for the presentations are made available in due time via the digital learning platform. In addition to the required core texts, students integrate additional academic sources and recent news articles to deepen their analysis and connect it to contemporary media phenomena. During these seminars, groups present their findings and actively participate in discussions by formulating critical questions about other presentations. In the third and final seminar session, students pitch their visual essays and provide and receive targeted feedback to refine their final work.
• In groups, students work on a visual essay in which they connect a communication science theory from the course to recent academic insights and apply it to a contemporary media phenomenon or socio-cultural issue. This is done on the basis of the required core texts on the one hand, and at least three additional academic sources and three press articles from (inter)nationally recognized news outlets on the other. The visual essay presents a theoretically grounded and critically articulated visual argument, in which image and text together form a clear and well-structured position. In other words, it is not merely an illustration of a written text, but an integrated whole in which visual choices reinforce the central argument. In case of late submission, 5% of the grade for the assignment will be deducted per day of delay.
• Each student conducts a peer assessment for every seminar session, evaluating both themselves and each group member using a provided template and/or software application. This assessment evaluates not only group collaboration, but also the individual preparation and substantive contribution of each student (including oneself). The instructor bases the evaluation on the submitted peer assessments, but may adjust grades if it appears that a student has over- or underestimated themselves or others. Insufficient or superficial evaluations may result in a loss of points.

Allowed unsatisfactory mark
The supplementary Teaching and Examination Regulations of your faculty stipulate whether an allowed unsatisfactory mark for this programme unit is permitted.

Academic context

This offer is part of the following study plans:
Bachelor of Philosophy and Moral Sciences: default (only offered in Dutch)
Bachelor of Communication Studies: Standaard traject (only offered in Dutch)
Bachelor of Political Science and Sociology: - afstudeerrichting sociologie, minor communicatiewetenschappen (only offered in Dutch)
Bachelor of Political Science and Sociology: - afstudeerrichting politieke wetenschappen, minor communicatiewetenschappen (only offered in Dutch)
Bridging Programme Master of Science in Communication Studies: Standaard traject (only offered in Dutch)
Preparatory Programme Master of Science in Communication Studies: Standaard traject (only offered in Dutch)