6 ECTS credits
174 u studietijd

Aanbieding 1 met studiegidsnummer 4017055FNW voor werkstudenten in het 1e semester met een gespecialiseerd master niveau.

Semester
1e semester
Inschrijving onder examencontract
Niet mogelijk
Beoordelingsvoet
Beoordeling (0 tot 20)
2e zittijd mogelijk
Ja
Inschrijvingsvereisten
Studenten die dit opleidingsonderdeel opnemen, moeten geslaagd zijn voor 'Micro-economie' en 'Management' én geslaagd zijn of op zijn minst ingeschreven zijn voor 'Bedrijfsfinanciering'. Inschrijven voor dit opleidingsonderdeel is enkel mogelijk voor werkstudenten. Dagstudenten kunnen enkel registreren voor opleidingsonderdelen waarvan de code eindigt op een R.
Onderwijstaal
Engels
Faculteit
Faculteit Sociale Wetensch & SolvayBusinessSchool
Verantwoordelijke vakgroep
Business
Onderwijsteam
Elvira Haezendonck (titularis)
Fiona Maureen Courtens
Laura Molinari
Lynn Faut
Onderdelen en contacturen
20 contacturen Hoorcollege
16 contacturen Werkcolleges, practica en oefeningen
154 contacturen Zelfstudie en externe werkvormen
Inhoud

In the course it is analysed how the result of a business profit is determined by its strategy and environment. Special attention is drawn to strategy analysis and formulation. Two levels are distinguished: concern/corporate and competitive strategy. Concern strategy determines in which industries the business should invest and competition strategy tells how a business can position itself in a segment and how it can reach and maintain a competitive advantage. There is also attention in the course for the link between strategy and the specific business environment.
During the course, economic and strategic instruments and methods are discussed which are useful for the analysis of the competitive situation. Examples are given during the lectures and short cases are solved. Theoretical concepts are developed which are important for strategy building.

Studiemateriaal
Digitaal cursusmateriaal (Vereist) : Slides of the classes and cases, Canvas
Handboek (Vereist) : Economics of strategy, Besanko, D., D. Dranove, M. Shanley and S. Schaefer, 7de, John Wiley & Sons, New York, 9781119378761, 2017
Bijkomende info

This course is taught in English and all the materials, as well as the exam, are in English

Cases, slides and all other materials are provided via the electronic platform Canvas and/or Vub-bookstore

Please note that the slides are just to help you with your notes during the lectures and point at the topics to be known from the book. They are only a small part of all materials to be studied

Teaching Methods

  • Lecture: collective contact-dependent moments during which the lecturer engages with learning materials
  • Seminar, Exercises or Practicals (Practical): collective or individual contact-dependent moments during which the students are guided to actively engage with learning materials
  • Independent or External Form of Study (Self): independent study

This description of the teaching methods is indicative, in order to assess the expected study load.

REGULAR STUDENTS

Lecture:  20 hours

Practical: 16 hours

  • assignment cases + discussion: 10 hours
  • individual feedback and online help: 6 hours

Self: 138 hours

  • preparation lectures, amounting to 2 hours per chapter : 18 hours (9 x 2 hours)
  • preparation cases (reading assignments and background of the assignments): 16 hours
  • case assignments: 24 hours
  • reporting case solution: 8 hours
  • preparation 20 cases (open book exam), amounting to 2 hours per case: 40 hours
  • preparation exam: 32 hours (4 days of 8 hours)

WORKING STUDENTS

Lecture:  6 hours

Practical: 16 hours

  • assignment cases + discussion: 10 hours
  • individual feedback and online help: 6 hours

Self: 154 hours

  • preparation lectures, amounting to 2 hours per chapter : 18 hours (9 x 2 hours)
  • preparation cases (reading assignments and background of the assignments): 24 hours
  • case assignments: 32 hours
  • reporting case solution: 8 hours
  • preparation 20 cases (open book exam), amounting to 2 hours per case: 40 hours
  • preparation exam: 32 hours (4 days of 8 hours)
Leerresultaten

Algemene competenties

This course aims at strengthening the conceptual and analytical skills, the ability to synthesize and critically analyse information and strategic decision making in a competitive business environment. Students should be capable of:

  • Understanding the concepts of corporate and competitive strategy and their implications;
  • Evaluating the competitive position of businesses and analyzing alternative strategies in a dynamic context;
  • Analyzing environments of businesses and the rationality of strategic decision makers in a systematic manner;
  • Formulating strategic options taking into account hypotheses on information of changes in the market (competition, environment, vertical business chain, etc.)

Beoordelingsinformatie

De beoordeling bestaat uit volgende opdrachtcategorieën:
Examen Schriftelijk bepaalt 75% van het eindcijfer

Examen Andere bepaalt 25% van het eindcijfer

Binnen de categorie Examen Schriftelijk dient men volgende opdrachten af te werken:

  • Schriftelijk Examen met een wegingsfactor 75 en aldus 75% van het totale eindcijfer.

    Toelichting: Schriftelijk, individueel, open boek examen

Binnen de categorie Examen Andere dient men volgende opdrachten af te werken:

  • Groepswerk met een wegingsfactor 25 en aldus 25% van het totale eindcijfer.

    Toelichting: Groepswerk: cases en opdrachten

Aanvullende info mbt evaluatie

The evaluation will be on theory and methodology, applied to case(s)

  • 25% of the evaluation is based on written group reports of case assignments during the academic year; and
  • 75% of the evaluation is based on a written, individual, open book exam.

Groups consist of three or four members. If problems occur within a team or group, a peer review can be started. A peer review should be requested at the latest 3 weeks before the exam period starts, in written and with a motivation by at least two members of the team, and should be sent to both the course responsible and assistant. In case, a peer review will be conducted, and if it turns out that at least 50% of the team recognizes the failure of participation of one or more group members, this member will obtain 0 as mark for this assignment.

The student has – for both exam sessions - passed with an end result of minimum 10/20, even if on one of both parts of the exam a score of less than 10/20 has been obtained.

Second exam session (retake)

Your group assignments result obtained during the academic year (first session) will be transferred to the second exam session, regardless of the mark. There is no retake possible for the group assignments.

Toegestane onvoldoende
Kijk in het aanvullend OER van je faculteit na of een toegestane onvoldoende mogelijk is voor dit opleidingsonderdeel.

Academische context

Deze aanbieding maakt deel uit van de volgende studieplannen:
Master handelsingenieur: Standaard traject
Master in de toegepaste economische wetenschappen: Standaard traject
Master of International Business: Standaard traject (enkel aangeboden in het Engels)
Master of Business Engineering: Business and Technology: Standaard traject (enkel aangeboden in het Engels)