6 ECTS credits
157 h study time

Offer 1 with catalog number 1014447AER for all students in the 1st semester at a (A) Bachelor - preliminary level.

Semester
1st semester
Enrollment based on exam contract
Possible
Grading method
Grading (scale from 0 to 20)
Can retake in second session
Yes
Enrollment Requirements
Je hebt ‘Economie’ gevolgd, alvorens ‘Media-economie’ op te nemen.​
Taught in
Dutch
Faculty
Faculty of Social Sciences & SolvayBusinessSchool
Department
Communication Sciences
Educational team
Annelien Smets (course titular)
Activities and contact hours
39 contact hours Lecture
118 contact hours Independent or External Form of Study
Course Content

The course covers aspects of both traditional and digital media. This includes a focus on the economic specificity of the media product, the media value chain, media concentration, two-sided media markets, and the platform economy. Recent digital developments, such as generative AI, and their impact on media markets are also discussed.

Course material
Digital course material (Required) : Slidesets, boek- en tijdschriftmateriaal, Canvas
Additional info

Book and journal material will be communicated during first class (compulsory) and the slides will be shared throughout the year.

Learning Outcomes

General Competencies

This course contributes to the following general learning results of the master in communication sciences:

  • students have knowledge and understanding of the diverse paradigms, main theoretical currents, concepts and research traditions within communication sciences, including different levels (micro-meso-macro), types ‘e.g., corporate, government, journalistic, … communication) and components (sender, medium, message, receiver),
  • students have specific knowledge and understanding of the diverse paradigms, main theoretical currents, concepts and research traditions within communication scientific approaches to media and culture,
  • students have specific knowledge and understanding of the diverse paradigms, main theoretical currents, concepts and research traditions within communication scientific approaches to media, internet and globalisation,
  • students show insight in the position and mutual relations of the diverse paradigms, main theoretical currents, concepts and research traditions within the discipline and in relation to other theories, methods, concepts and models in other disciplines (interdisciplinarity),
  • students have knowledge and understanding of historical and recent developments in media and communication,
  • students have knowledge and understanding of the structures, operation and processes of media and communication organisations, media and communication practices, and media and communication markets,
  • students have knowledge and understanding of the structures, operation and processes of media and communication organisations, media and communication practices, and media and communication markets and their relations with media and culture,
  • students have knowledge and understanding of the structures, operation and processes of media and communication organisations, media and communication practices, and media and communication markets and their relations with media, internet and globalisation,
  • students are able to detect trends and issues within a media landscape, analyse these on the basis of a theoretical framework of reference and analysis, and estimate their societal, professional and policy implications,
  • students can detect and analyse trends and issues within a media landscape and estimate their societal, professional and policy implications on the basis of a theoretical framework of reference and analysis linked to communication scientific approaches to media and culture,
  • students can detect and analyse trends and issues within a media landscape and estimate their societal, professional and policy implications on the basis of a theoretical framework of reference and analysis linked to communication scientific approaches to media, internet and globalisation,
  • students show a critical attitude with regard to sources and literature,
  • students can develop their own scientifically grounded judgement and act in the spirit of free inquiry – i.e. with an open, critical-constructive and a-dogmatic attitude. Students do not seek ‘ultimate truths’, yet respond to scientific debate and the relative uncertainty of insights from an open position,
  • students can critically and self-critically, with a long term perspective, from an interdisciplinary angle, and cautious of monocausal interpretations, gauge the impact of social, cultural, economic, ethical, technological, political, legal and other factors to communication processes,
  • students demonstrate an interested, studious and inquisitive attitude and have an open attitude to life long and independent learning.

Grading

The final grade is composed based on the following categories:
Oral Exam determines 100% of the final mark.

Within the Oral Exam category, the following assignments need to be completed:

  • Oral Exam with a relative weight of 1 which comprises 100% of the final mark.

    Note: with short preparation time

Additional info regarding evaluation

Not applicable.

Allowed unsatisfactory mark
The supplementary Teaching and Examination Regulations of your faculty stipulate whether an allowed unsatisfactory mark for this programme unit is permitted.

Academic context

This offer is part of the following study plans:
Bachelor of Adult Education: Profile Social Studies (only offered in Dutch)
Bachelor of Adult Education: Profile Cultural Studies (only offered in Dutch)
Bachelor of Adult Education: Initial track (only offered in Dutch)
Bachelor of Communication Studies: Standaard traject (only offered in Dutch)
Bridging Programme Master of Science in Communication Studies: Standaard traject (only offered in Dutch)
Preparatory Programme Master of Science in Communication Studies: Standaard traject (only offered in Dutch)