3 ECTS credits
75 h study time
Offer 1 with catalog number 8020301GNR for all students in the 2nd semester
at
a (G) Postgraduate - preliminary level.
- Semester
- 2nd semester
- Enrollment based on exam contract
- Impossible
- Grading method
- Grading (scale from 0 to 20)
- Can retake in second session
- Yes
- Taught in
- English
- Faculty
- Faculty of Social Sciences & SolvayBusinessSchool
- Department
- ES Academische eenheid
- Educational team
- Decaan ES
(course titular)
- External teachers
- Keith Dinnie
- Activities and contact hours
- 6 contact hours Lecture
10 contact hours Independent or External Form of Study
- Course Content
The following topics will be covered:
- Country branding and public diplomacy: two sides of the same coin?
- Assessing country image and country brand equity
- Country branding for trade, investment and tourism
- Country branding and diaspora engagement
- Digital public diplomacy
- Coordination of the key actors in country branding strategy
- Evaluation of country, region and city branding strategies
- Internationalization of region brands
- Citizen ambassadors in place branding strategy
- Additional info
- Dinnie, K. (2022), ‘Nation Branding - Concepts, Issues, Practice’, Third Edition, Routledge
- Dinnie, K. (Ed.) (2011), ‘City Branding – Theory and Cases’, Palgrave Macmillan.
- Learning Outcomes
-
General Competences
The purpose of this course is to make students acquainted with detailed knowledge of current practice in the field of country, region and city branding. This knowledge will be underpinned by the most important and useful concepts from both academic theory and real world practice in country, region and city branding.
Throughout the course, students will be encouraged to develop their analytical, creative and practical skills. This is designed to enhance students’ professional skill sets and to enable them to make a significant impact within their organizations.
- Grading
-
The final grade is composed based on the following categories:
Other Exam determines 100% of the final mark.
Within the Other Exam category, the following assignments need to be completed:
- Paper
with a relative weight of 100
which comprises 100% of the final mark.
- Additional info regarding evaluation
.
- Allowed unsatisfactory mark
- The supplementary Teaching and Examination Regulations of your faculty stipulate whether an allowed unsatisfactory mark for this programme unit is permitted.
Academic context
This offer is part of the following study plans:
Postgraduate Certificate Economic Diplomacy: Standaard traject
Postgraduate Certificate Flagship Programme in Economic Diplomacy and International Business: Standaard traject