6 ECTS credits
150 h study time
Offer 3 with catalog number 8020388GNR for all students in the 2nd semester at a (G) Postgraduate - preliminary level.
The structure of the course is as follows: in the first part, the main building blocks of a unifying framework are introduced. This framework should allow students to grasp the essence, in strategy terms, of what happens in a complex international business setting. The framework also suggests the way forward, so as to improve a multinational's performance in terms of value creation and satisfying stakeholder goals across borders.
In the second part, we revisit the best international business articles published in prestigious publications such as the Harvard Business Review, the Sloan Management Review and California Management Review since the 1980’s. During the lectures in the second part, up to 30 case studies are discussed to confront students with practical applications. Also, findings from the relevant academic literature are introduced to ensure that students are exposed to a broad spectrum of strategic management insights, from the highly theoretical to the highly practical.
Mandatory study material
Alain Verbeke, International Business Strategy, Cambridge University Press, Second edition
Complementary study material
Interested students seeking additional information might be interested in the following, non-compulsory materials:
The purpose of this course is not to add an incremental ‘international dimension’ to the discussion of a set of conventional strategy problems. Rather, the goal is to explain what is at the heart of a successful international business strategy, thereby outlining the foundations of global corporate success.
The final grade is composed based on the following categories:
Written Exam determines 50% of the final mark.
Practical Exam determines 50% of the final mark.
Within the Written Exam category, the following assignments need to be completed:
Within the Practical Exam category, the following assignments need to be completed:
The actual class sessions aim to provide a conceptual synthesis of the course materials, with presentations by the instructor and his teaching associates, followed by class discussions and group presentations. The instructor and his teaching associates will go systematically beyond the required readings and present materials criticizing or augmenting the substance of the required readings.
The final grade is composed based on the following categories:
This offer is part of the following study plans:
Postgraduate Certificate International Trade and Investment: Standaard traject
Postgraduate Certificate Flagship Programme in Economic Diplomacy and International Business: Standaard traject