6 ECTS credits
150 u studietijd
Aanbieding 3 met studiegidsnummer 8020388GNR voor alle studenten in het 2e semester met een inleidend niveau.
The structure of the course is as follows: in the first part, the main building blocks of a unifying framework are introduced. This framework should allow students to grasp the essence, in strategy terms, of what happens in a complex international business setting. The framework also suggests the way forward, so as to improve a multinational's performance in terms of value creation and satisfying stakeholder goals across borders.
In the second part, we revisit the best international business articles published in prestigious publications such as the Harvard Business Review, the Sloan Management Review and California Management Review since the 1980’s. During the lectures in the second part, up to 30 case studies are discussed to confront students with practical applications. Also, findings from the relevant academic literature are introduced to ensure that students are exposed to a broad spectrum of strategic management insights, from the highly theoretical to the highly practical.
Mandatory study material
Alain Verbeke, International Business Strategy, Cambridge University Press, Second edition
Complementary study material
Interested students seeking additional information might be interested in the following, non-compulsory materials:
The purpose of this course is not to add an incremental ‘international dimension’ to the discussion of a set of conventional strategy problems. Rather, the goal is to explain what is at the heart of a successful international business strategy, thereby outlining the foundations of global corporate success.
De beoordeling bestaat uit volgende opdrachtcategorieën:
Examen Schriftelijk bepaalt 50% van het eindcijfer
Examen Praktijk bepaalt 50% van het eindcijfer
Binnen de categorie Examen Schriftelijk dient men volgende opdrachten af te werken:
Binnen de categorie Examen Praktijk dient men volgende opdrachten af te werken:
The actual class sessions aim to provide a conceptual synthesis of the course materials, with presentations by the instructor and his teaching associates, followed by class discussions and group presentations. The instructor and his teaching associates will go systematically beyond the required readings and present materials criticizing or augmenting the substance of the required readings.
The final grade is composed based on the following categories:
Deze aanbieding maakt deel uit van de volgende studieplannen:
Postgraduate Certificate International Trade and Investment: Standaard traject (enkel aangeboden in het Engels)
Postgraduate Certificate Flagship Programme in Economic Diplomacy and International Business: Standaard traject (enkel aangeboden in het Engels)