6 ECTS credits
150 u studietijd

Aanbieding 1 met studiegidsnummer 4023735ENR voor alle studenten in het 2e semester met een verdiepend master niveau.

Semester
2e semester
Inschrijving onder examencontract
Niet mogelijk
Beoordelingsvoet
Beoordeling (0 tot 20)
2e zittijd mogelijk
Ja
Onderwijstaal
Engels
Faculteit
Faculteit Sociale Wetensch & SolvayBusinessSchool
Verantwoordelijke vakgroep
Communicatiewetenschappen
Onderwijsteam
Pieter De Leenheer
Mehdi Montakhabi (titularis)
Onderdelen en contacturen
20 contacturen Hoorcollege
6 contacturen Werkcolleges, practica en oefeningen
124 contacturen Zelfstudie en externe werkvormen
Inhoud

The first unicorn company in Belgium started only a few years ago as a VUB-spin-off. It is a prominent example of a new type of digital, data-driven startups that can grow very fast and operate on a global level.

Examples like these show that understanding and being successful in digital media and internet services requires new skills of entrepreneurship and innovation management. The course is based on academic literature as well as on current, real-life case studies and inspiring testimonials of successful ventures and innovations in Europe, the US and Asia. You will gain in-depth knowledge of what is happening in digital markets today, and what is driving digital inventions and innovations.

Studiemateriaal
Digitaal cursusmateriaal (Vereist) : Slides, lecture notes and online reader
Bijkomende info

Not applicable.

Leerresultaten

Algemene competenties

  • Students demonstrate theoretical and practical knowledge of the innovation processes for digital innovations, how these affect the digital economy and which factors influence their success.
  • Students demonstrate the ability to critically contextualise and evaluate current national and international developments and discussions, and are able to independently deepen insights related to complex problems on the basis of an original framework of analysis, thereby expanding the theoretical basis related to media, internet and globalisation.
  • Students show an open and constructive attitude whilst having respect for other views and beliefs. 
  • Students are open to scientific doubt and societal pluralism. They demonstrate courage, ambition and perseverance in questioning both established insights and alternative points of view.
  • Students demonstrate the skill to discuss and debate current societal and scientific topics and theoretical developments related to media, internet and globalisation. The students discuss issues on the basis of critical and substantiated reflections and research findings, open-mindedly and willing to acknowledge other arguments.
  • Students are able to communicate their point of view in a clear and scientific-grounded argumentation to various target groups.

Beoordelingsinformatie

De beoordeling bestaat uit volgende opdrachtcategorieën:
Examen Andere bepaalt 100% van het eindcijfer

Binnen de categorie Examen Andere dient men volgende opdrachten af te werken:

  • Practical Exercise + Oral Def met een wegingsfactor 100 en aldus 100% van het totale eindcijfer.

    Toelichting: Practical exercise with oral defence

Aanvullende info mbt evaluatie

Peer assessment will be used to establish the individual grading on the group work (mandatory). In this, students are required to assess themselves and fellow group members on a number of criteria. The result of this is an individual adjustment factor. The adjustment factor will be used to individualize the group point (= the inherent value of the group work). This is done by multiplying the group point by the adjustment factor. The group work is graded xx/20, and has a weight of 100% in the grading of the entire course unit. If a student does not complete a peer assessment by the specified deadline, the instructor may decide to use the maximum deduction of points. The instructor always has the final say and may decide to strengthen the adjustment factor, weaken it, or even disregard it altogether, if the scores obtained do not prove reliable. This decision will in principle only be made in exceptional cases, but will always be based on clear arguments, analyses, and/or additional observations/interviews.

Students who fail the first exam period, have to submit a new individual case study in the retake period.

Guidelines regarding the use of Generative AI will be communicated through Canvas. 

Toegestane onvoldoende
Kijk in het aanvullend OER van je faculteit na of een toegestane onvoldoende mogelijk is voor dit opleidingsonderdeel.

Academische context

Deze aanbieding maakt deel uit van de volgende studieplannen:
Master in de communicatiewetenschappen: media, strategie en marketing
Master in de communicatiewetenschappen: media en samenleving
Master of Communication Studies: Digital Media in Europe (enkel aangeboden in het Engels)